Saturday, November 12, 2011

Winnipeg first, tomorrow, the World!




Born and raised in Winnipeg Manitoba, Clodhoppers first made it's marketable debut in the basement of Chris with a group of friends who were able to munch out on his Grannies Family recipe. Through fandom and suggestive business practise, Kraves Candy was created and introduced Clodhoppers to the Winnipeg and local markets in 1998 with Local Manitoba Wal-Marts before hitting the Big time in 1999 with Safeway and BC's Overwaitea Foods.

This was the First sign to expose them to their new market:) It was produced while I was employed with Contempra Signs in Winnipeg, Manitoba.

At the time, Clodhoppers was only available with the original recipe of Vanilla but Chris dropped of a rather large box of Milk Chocolate with Jammi and I to taste test and give our opinions. Will gladly accepted and proceeded to munch away throughout the day, casually wiping the messy sticky fingers on our pants before tapping away at the keyboards or vinyl cutters. about four hour or so later (say 4pm) Chris stopped by to pick up some of his signs to find us rather full as we pushed a half empty box over the counter to him to look in with a laughing smile. "So you like them then, do you think they will sell?"

As they moved up in the World of candy retail, they introduced that same Milk Chocolate, and followed up with Dark Chocolate, Chocolate Fudge, Cookies and Clods (which actually is a trademarked) and Peanut Butter, which is now discontinued.

I am so very proud of how successful Clodhoppers became and that I was able to be there in the beginning of such a tasty product. Interestingly enough, Clodhoppers followed me to British Columbia and moved to Abbotsford and re-branded it's entire product line with a new title of "Chris and Larry's Clodhoppers, and eventually selling it's full assets to Brookside Foods.
To read more on this fantastic product and it's history, please follow the links.